25 Jan, 2020

Boosting Sales Performance in the Veterinary Industry

In the fiercely competitive veterinary industry, sales managers face a unique array of challenges. From managing small sales teams to working with limited resources, these professionals often struggle to generate quality leads. As a result, sales goals go unmet, leaving managers frustrated with their marketing teams' performance. However, a deeper analysis reveals that the primary reason behind missed sales goals is the mishandling of qualified leads that are not yet ready to buy. The solution lies in leveraging sales software to automate repetitive tasks, deploy tailored content, provide the appropriate data to be able to make data-driven decisions and ensure no lead slips through the cracks. By incorporating these strategies, sales managers can transform their processes and achieve remarkable results.

Challenge: Managing a Small Sales Team
Effectively managing a small sales team poses a significant challenge to sales managers. Limited resources can lead to inconsistent lead generation and follow-ups, resulting in missed opportunities and underperformance. According to a study by Harvard Business Review, companies that respond to leads within an hour are 7 times more likely to have meaningful conversations with decision-makers compared to those who respond later. group-of-doctors-talking-to-pharmaceutical-sales-r-2022-02-02-04-49-05-utc (1)

Solution: Sales automation software offers an invaluable solution by automating lead capturing, data entry, follow-ups, and reminders. This streamlined approach ensures that no leads slip through the cracks, allowing sales managers to focus on strategic decision-making and optimizing their team's performance.

Challenge: Managing the high volume of leads needed to reach goals
The absence of tailored content and communications tailored to each lead is another significant factor contributing to underperformance. Salesforce reports that around 80% of new leads never translate into sales due to a lack of follow-up or engagement. Research by InsideSales.com indicates that it takes an average of 8 follow-up calls to reach a prospect.

Solution: Sales automation software addresses these challenges by deploying tailored content and communications based on individual lead behavior and interests. By leveraging data and tracking customer interactions, the software automatically delivers relevant information, nurturing leads and increasing conversion rates. This targeted approach saves time and improves the overall effectiveness of sales strategies.

Challenge: Lacking the appropriate data to make informed, data-driven decisions and planning.
Limited resources demand the optimization of sales strategies for maximum efficiency and desired outcomes. The Data & Marketing Association discovered that 63% of people requesting information about a business today will not make a purchase for at least three months. However, only 25% of companies persist in nurturing those leads.

Solution: By implementing sales automation software, sales managers can leverage data-driven decision-making to identify bottlenecks and focus efforts where success is assured. HubSpot found that implementing marketing automation increases sales productivity by an average of 14.5%.  Additionally, a study by Gleanster Research revealed that companies using marketing automation see a 10% or greater increase in revenue within six to nine months.

For sales managers in the veterinary industry, effectively managing small sales teams, limited resources, and underperforming marketing efforts can be overwhelming. However, by harnessing the power of sales automation software, these professionals can revolutionize lead generation and management.

Automating repetitive tasks, deploying tailored content, and utilizing data-driven decision-making allow sales teams to streamline their processes, optimize their strategies, and increase sales performance.

The statistics speak for themselves: a study by Lead Response Management found that the odds of qualifying a lead decrease by 400% if the response time exceeds 10 minutes. Furthermore, Marketo states that nurtured leads make 47% larger purchases than non-nurtured leads. By embracing these innovative solutions, male sales managers can confidently navigate the competitive veterinary landscape and achieve remarkable success.

Ready to revolutionize your sales performance and generate quality leads in the veterinary industry? Don't let qualified leads slip through the cracks any longer. Schedule a discovery call with our team today and unlock the power of sales automation!