Building a High-Converting Microsite to Drive Veterinary Sales

The Challenge

ELvation Vet’s marketing team faced a tough reality: limited resources, a small internal team, and a corporate structure that deprioritized major investments in their veterinary division. Yet the need for educational content to support buyers in the consideration and decision-making stages had never been more urgent. The existing website lacked the structure, performance, and flexibility needed to convert curious veterinarians into confident customers. Waiting for corporate approval on a full rebuild simply wasn’t an option—sales couldn’t afford to slow down.

The Solution

Remedy Bloom stepped in with a lean, strategic workaround: a fully SEO-optimized microsite built specifically for the veterinary audience. Branded under a keyword-rich URL—Veterinary Shockwave Resources—the site was designed to deliver immediate value to prospects and organic traffic to the business.

Key elements of the solution included:

• Growth-driven design approach: Built, launched, and live in under 30 days
• Targeted educational content: Buyer-stage blogs, explainer videos, case studies, and FAQs designed to move prospects from interest to decision
• SEO-first strategy: Keyword research, technical optimization, and clear content architecture that quickly outperformed the corporate site
• Smart CTAs and personalization: Leveraged HubSpot to deliver tailored calls-to-action based on visitor behavior and lifecycle stage
• Evergreen blog strategy: Built a scalable content engine that continues to generate leads long after publishing

This agile microsite became the new digital cornerstone for the veterinary division, helping them bypass internal bottlenecks and regain control of the customer journey

The Results

Within weeks of launch, the new microsite grew from just 5 to over 200 monthly organic visitors—proving immediate SEO traction and audience interest. The site was designed as a self-sustaining lead engine, leveraging smart CTAs, gated content, and blog articles to capture qualified veterinary leads and guide them through the funnel. Despite limited internal resources, the microsite was built and launched in under 30 days, completely bypassing corporate bottlenecks and giving the veterinary division full control over its digital presence. The new platform supported continuous optimization and campaign-specific updates, enabling more agile marketing. Most importantly, it converted educational content into a high-performing sales funnel—serving both marketing and sales enablement with a clear path to ROI.

Remedy Bloom’s Approach

This project was about working smarter, not bigger. Instead of fighting for buy-in on a full rebuild, we pivoted. By applying growth-driven design principles and staying laser-focused on the veterinary audience, we launched something better, faster, and more strategic than the original roadmap. It’s proof that with the right strategy, content and conversion don’t have to wait for permission.